FW: IL Tour & Conference Promos

=

Hi Alan, =

Here’s an overview of that =
job that
we just agreed you’d do for 140 euro a page. =

=

Sincerest regards, =

=

   =
…shane

Overview

Tours,
conferences, and seminars are a big part of International Living and The
sovereign society. On average, we run one event every month. The number =
of
attendees varies depending on event. We use these promos to promote our =
events
to our 300,000(ish) email subscribers and website visitors. Once =
the Tour
is over, the promo is rarely if ever used =
again.

Procedure=

 – The promos arrive in ms word format and are =
usually
4-8 A4 pages long.

 – We will supply the necessary =
images

 – The designer’s task is to produce the promo =
in
standards compliant HTML incorporating headings, sidebars, images,
starbursts etc.

 – We will provide an FTP space to store the =
finished
promos

 – Every promo has a link to an order =
form.

 – Each promo is mirrored several times to =
enable
tracking

Tracking 

Our marketing department uses different order forms =
to track
where an order came from. So, for each source, a copy of the promo must =
be
created. For example, if the promo is to appear in our broadcast to =
readers of
our Paris
newsletter, then we would have a seperate url and the link to the order =
form
would be different.

Changes/Edits

We will make every effort to ensure that the designer
receives fully proofed and edited copy, however there will be situations =
that
call for changes to be made after the mirror pages have been created. =
Basic
typos will be made in-house wherever =
possible.