Tag Archives: mobile

Predicting a rotten Apple

Business Insider writes

“Apple is set to release iPhone 6, its latest update to the iPhone juggernaut, in the fall. While iPhone 6 sales are expected to be huge for various reasons, there is a broader question facing Apple: Is it boxed in as a brand and a platform that merely serves the richest 15% of the world, while everyone else uses Android?”

Madness. Nobody questions the sense in marketing a premium product to the same people who buy BMW’s , Mercedes & Audi but that’s a smaller % of the near $90Bn unit global car market than the iPhone is of the global phone market.  Nothing wrong with marketing to the richest 15% in the world, in a purely commercial sense anyway.

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