Tag Archives: apple

Predicting a rotten Apple

Business Insider writes

“Apple is set to release iPhone 6, its latest update to the iPhone juggernaut, in the fall. While iPhone 6 sales are expected to be huge for various reasons, there is a broader question facing Apple: Is it boxed in as a brand and a platform that merely serves the richest 15% of the world, while everyone else uses Android?”

Madness. Nobody questions the sense in marketing a premium product to the same people who buy BMW’s , Mercedes & Audi but that’s a smaller % of the near $90Bn unit global car market than the iPhone is of the global phone market.  Nothing wrong with marketing to the richest 15% in the world, in a purely commercial sense anyway.

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Pulse Width Modulation & Eyestrain

In my last post I mentioned problems with PWM-dimmed monitors as an aside but that’s not an accurate reflection of the negative effects I think PWM can have on some people.

Pulse Width Modulation dimming involves varying the frequency of the LED backlight pulse to give the impression that the monitor is less bright. TFT central explain the technique here

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